FOOD SANS FRONTIERES

Distribution, sales and translation services

for the food and drink sector




About us


As founder of Sefrex Ltd back in 1994, adding Food sans Frontières in 2003 with French business partner Agnès Bellay, our core activity has always been working mainly as agents with suppliers to the foodservice, retail and food ingredient sectors internationally. We also buy and sell and offer consultancy and translation services..


As specialists in frozen bakery, desserts, then breakfast cereals, snacks and increasingly other healthy ambient, chilled and frozen food, we also have branched out into equine feed and supplement companies!


We value our ethical and professional reputation and are proud of long-standing associate companies in markets including France, Ireland, Spain and Portugal. Now in May 2021, current active markets include Italy, France, UK, Costa Rica, Paraguay, Ukraine, Uzbekistan and more...


So what we do so in summary is that we open doors, manage logistics, handle multilingual communications and account management for and with our manufacturing, supply and distribution clients. Easy....


International Distribution and Sales

Since March 2020, we have been actively engaging with many new global companies and finding out generally how productive virtual meetings can be: keeping discussions to the point, meeting the decision makers, avoiding unnecessary, time-consuming, costly and unsustainable travel!

We have many end customers seeking products and and current key projects include working across Europe with top Irish gluten free cereal producer Maria Lucia Bakes, representing Paraguayan tapioca starch producer CODIPSA and with Barcelona-based General Fruit Iberica, working on numerous exciting projects including Europe-wide on the La Riquita brand of Costa Rican-produced smoothie mixes and sweet potatoes...

Business has obviously also been impacted by Brexit. So much time was dedicated for so long to helping UK companies to sell around the EU as their domestic market, as required in the right language and we are dismayed by the current barriers for smaller UK suppliers. We are however well on the way to getting HMRC Level 3 Certificate in Customs Compliance, hence able to handle UK import and export documentation and distribution.


Translation

We translate in-house into English marketing and technical, food industry or other related translations from Spanish, French, German and Italian, Portuguese, Dutch, Persian and Turkish. With a constantly-growing selected, locally-based team of specialist native professional translator colleagues, plus valued collaborations with other translation companies as needed, we cover all required languages and manage complex projects into all other languages but particularly Western European as well as cross-language proofreading, editing and copywriting.We specialise in reviewing with companies all over the world what they actually need as regards multilingual product packaging, technical specifications, websites and marketing information.

Market Development

With a database built up over so many years, we offer customised market entry and development consultancy, finding and engaging with buyers which indeed is what matters! Ever practical and indeed persistant, we are cost effective and through being able to devote quality time to projects, bring faster results! We are open to retainers, one off fees or if commission on sales payable, using these payments to fund sales development time..

Our professional and ethical relationship is also based on 25+ years working for and with so many government agencies on communications, market entry as well as international exhibitions, and events. We look forward of course to face to face meetings soon too!

Effective multilingual marketing and sales strategies, competitive, result-focussed sales activity plus account management are all keys to success for any company's success in both existing and new markets.

Do get in touch


Joanne Alexander-Sefre


Tel: +442085008537 / +447956552219


Email: [email protected]frontieres.com

www.linkedin.com/in/jalexandersefre

Other updated language pages follow..

Food Sans Frontières in the UK is a trading style of

Sefrex Ltd, 12 Sunnymede, Chigwell, Essex, IG7 6ES

Company Registered in England no: 2968951

VAT Reg no: 648964380