Following a Modern Languages Degree and Postgraduate studies in European Marketing, Joanne Alexander-Sefre worked for a dozen years in export sales for Smith + Nephew healthcare and pharmaceuticals. A couple of years followed exporting fresh and frozen bakery goods for British Bakeries (RHM now Premier Foods). In 1994 Sefrex was set up initially distributing bakery goods to France then all over Europe, leading to over £1M turnover by 1997.
Business expanded into also agency and consultancy services (including for 15 years for UK Trade & Investment as Export Communications Consultant). Joanne is fluent in German, Spanish, French, Italian, Dutch and Farsi. Joanne has recently set up within Sefrex another division Okeden Equine and Sefrex is also involved in the management of Sefre Architects & Research Ltd.
Having also studied Languages at University, Agnès Bellay worked for around 20 years handling Export Sales in the sectors of Public Construction, pharmacopoeia and products linked to the timber trade. Agnes first collaborated with Joanne in 2000 as part of her International Business Diploma, which led to the setting up of a complementary partnership. Agnès is bilingual in English, speaks Spanish and is also a well respected translator into French.
By 2003 Food Sans Frontieres was set up as a joint cross-channel brand for both Sefrex in the UK and Bellimpex in France. Focusing on initially existing established business in Spain and France, the team has built up an impressive portfolio of clients across numerous sectors and markets around Europe and further afield. A very dynamic and very busy 2018 is expected!